A. Super Book is founded on the concept of product sampling. Its goal is to expand the merchant’s customer base. Super Book brings customer and merchants together by having the merchants offer a discount to entice the potential customers to experience their store.
B. The advantage of Super Book to the merchant is that when the merchant offers a coupon, the customer must come into the store to redeem it. The results can be tracked precisely as to the response and quantified in terms of total dollars.
C. The coupons the merchants offer in Super Book are the best they will offer anywhere. Why? Because if the offer is 2 for the price of 1 or 50% off we generally do not charge the merchant to participate so their risk is minimal. Our goal is the bring people into their store at no upfront cost to the merchant so the offers are valuable and will create traffic.
The more flexible the coupon increases the redemption of the coupon.
D. Our Sales consultant will meet with you to explain how Super Book can help drive traffic into your establishment and increase public awareness of your business. You can turn these into regular customers and grow your business. We have used this very successfully in our own restaurants which advertise in the book.
In Kalamazoo call LaDonna Larkin at 269-655-6334. In Berrien or Cass County call Cindy Clark 269-930-8169 or Tom Jennings 269-983-1188.
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